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IZABELA MICHALSKA-DUDEK
Author
Analyzed
variables
Research
subject
Research results
D. Jani, H. Han
2013
a
Personality
Satisfaction
Image
Ambience
Loyalty
Hotel
industry
This research presents a theoretical
model that relates personality, satis-
faction, loyalty, ambience, and image
in a hotel setting. The results of the
structural equation modeling indi-
cated that extraversion, agreeable-
ness, and neuroticism are among the
personality factors that significantly
affect satisfaction. Satisfaction has
a significant impact on hotel image
and guests’ loyalty. Compared to sat-
isfaction, hotel image has a lesser im-
pact on loyalty and is a mediator for
the impact of satisfaction on loyalty.
Zong, X. Fu, L. A.
Cai, L. H. Lu
2014
Destination
image
(affective,
cognitive)
Tourist loyalty
(composite,
attitudinal,
and behavioral
loyalty)
Destination
The findings reveal that the impact
of destination image on tourist loy-
alty is significant to varying degrees.
Specifically, the overall image has the
greatest impact on tourist loyalty, fol-
lowed by affective image and cognitive
image. The cognitive-affective joint
image fails to demonstrate a stable
impact on tourist loyalty. Of the three
levels of tourist loyalty, destination
image has the greatest impact on com-
posite loyalty, and then on attitudinal
loyalty and behavioral loyalty.
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