Questions for control and discussion.......................................
121
CHAPTER 6. RESEARCH FOR SATISFACTION AND FORECASTING DEMAND................................................. 123 6.1. The concept of demand, its types, factors affecting to
demand.....................................................................................
123
6.2. The concept of market conjuncture.........................................
125
6.3. Status and future development of indicators of market
conjuncture and valuation methods..........................................
127
6.4. Forecasting of conjuncture.......................................................
130
6.5. Methods for forecasting market conjuncture...........................
131
Questions for control and discussion.......................................
134
CHAPTER 7. MARKET SEGMENTATION AND POSITIONING OF GOODS IN THE MARKET................................................. 136 7.1. The essence of market segmentation and its meaning.............
136
7.2. Features of market segmentation.............................................
137
7.3. Types of market segmentation.................................................
142
7.4. Basic principles of market segmentation.................................
143
7.5. Selection of target market segments........................................
145
7.6. Positioning of goods in the market..........................................
149
Questions for control and discussion.......................................
152
