O‘zbekiston respublikasi oliy va o‘rta maxsus ta’lim vazirligi toshkent davlat iqtisodiyot universiteti sh. Dj. Ergashxodjaeva, M. S. Qosimova

1.3. 
The concept of marketing theory and its evolution.................. 
16 
1.4. 
The composition of marketing elements and the concept of 
marketing mix.......................................................................... 
23 
 
Questions for control and discussion....................................... 
28 
 
CHAPTER 2. FUNCTIONS, OBJECTIVES AND PRINCIPLES OF 
MARKETING........................................................................ 
 
30 
2.1. 
Basic principles of marketing ................................................ 
30 
2.2. 
Content of marketing activities and functions......................... 
32 
2.3. 
The main tasks of marketing.................................................... 
34 
2.4. 
Types of marketing depend on state and development of 
demand..................................................................................... 
39 
 
Questions for control and discussion....................................... 
44 
 
CHAPTER 3. SYSTEM 
OF 
MARKETING 
RESEARCH 
AND 
INFORMATION.................................................................... 
46 
3.1. 
Marketing research and system of marketing research............ 
46 
3.2. 
The role of information in marketing. Information system..... 
52 
3.3. 
Types of information and their classification.......................... 
56 
3.4. 
Methods of collecting information........................................... 
60 
3.5. 
Analysis and elaboration of collected information.................. 
66