O‘zbekiston respublikasi oliy va o‘rta maxsus ta’lim vazirligi toshkent davlat iqtisodiyot universiteti sh. Dj. Ergashxodjaeva, M. S. Qosimova

3.6. 
Directions and methods of marketing research........................ 
66 
 
Questions for control and discussion....................................... 
71 
 
CHAPTER 4. SYSTEM AND SPHERE OF MARKETING..................... 
73 
4.1. 
The concept of marketing system and industry marketing...... 
73 
4.2. 
The main types of marketing................................................... 
75 
4.3. 
Internal and external environment of marketing, their 
interrelation. Organization of marketing service in the 
enterprise.................................................................................. 
83 
4.4. 
Organization of managing marketing activity......................... 
88 
 
Questions for control and discussion....................................... 
92 
 
CHAPTER 5. STRATEGIC MARKETING............................................... 
94 
5.1. 
The purpose and objectives of strategic planning in marketing 
................................................................................ 
94 
5.2. 
The role and position of tactical planning in marketing.......... 
97 

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10 
5.3. 
Marketing control and its types................................................ 
99 
5.4. 
Concept of marketing program................................................ 
102 
5.5. 
Targeting approach - the basis of the marketing program....... 
106 
5.6. 
The sequence of development of marketing programs and 
characteristics of its main sections........................................... 
114