Journal of Research and Innovation in Language Available online at: http://ojs.journal.unilak.ac.id/index.php/reila Vol. 1, No. 3, December 2019, pp. 111-117
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himself, and maintain "self-esteem" in public or
personal situations. In this case, the speaker is usually
trying to avoid other people being embarrassed or
making him feel uncomfortable.
Politeness can be done distance or closeness
socially. In formal conditions, the speaker must speak
more politely to show respect to listeners. Being
polite depends on how the speaker uses words or
clauses to convey ideas to the listener when someone
interacts with other people its divided being 2 part. Its
verbal and non-verbal communication.
In verbal communication If the language
procedures someone does not comply with social and
cultural norms, he will get value negative, for
example, said people who are not polite, arrogant,
arrogant, selfish, no civilized, even uncultured
(Muslich, 2006: 2). Verbal behaviour is a crucial
function, for example, is seen in how speakers express
a command, must, or prohibition to do something to
the speech partner, while nonverbal behaviour appears
from physical gestures accompanying it. The
successful use of politeness strategies in language
creates communication effectively.
For example, the politeness strategy analyzed
focuses on the speaker in interactional opportunities
that become available through dialogue. This focus
choice increases the likelihood of analysis becoming
more at the participant level, that is, it shows the
speaker and listener anticipate the interpretation
combined with the status received from the speaker
(Markus. M., 2011). Another exciting area of research
that can be explored will involve the comparison of
online seminars with those that take place face to face,
to see if and in what ways politeness strategies differ.
The result is evidence of the politeness strategies used
by participants in online interactions that are expected
to be found in face-to-face conversations. The use of
politeness strategies by teachers can be intentional
because teachers, in this position of authority, may be
aware of the impact of selected/structured features /
structured linguistic speech on students and meaning
in conversation. Usually, a student may not pay
attention to the use of hedges, formula expressions,
special speech acts and teacher allowances for the
turn-taking process to occur, but this is perhaps the
most essential premise where linguistic expressions
are classified as politeness strategies and used in
interactions, breaks (Markus. M., 2011).
Nevertheless, Myers, in his study “
Politeness in the scientific text " (1989) was linked to what Brown
and Levinson proposed in their book "
Politeness: Some universals in language usage ” (1978). Myers
(1989) pioneers the implementation of the politeness
methods of Brown and Levinson (1987) in written
papers and explores the presence of politeness in
scientific articles. While one of the best-known books
on persuasion techniques used by Mullholland (1994)
to reinforce insight beyond the tactics employed in the
economic text by journalists. She was the first
person to start compiling effective persuasion
strategies in communication. In her book, Mulholland
(1994) provides a list of the collection of the 300 most
powerful persuasive techniques used in speech or
communication writing.
Additionally, she was focused on studying the
tactics and their strong values beyond the tactics used
in daily lives (Hamuddin, 2012). Politeness theory has
various shortcomings and problems that reduce their
efficiency in success interactive communication
analysis. Universalism, for example, is not well
defined by Brown and Levinson's' theories. Also, the
model is not transparent, whether to include certain
cultures as well as aspects of cross-cultural
communication. Besides, facial theory generally
implies the problem of how to correct defining ideas
about faces and is a matter of how to limit the threat
effects of some speech actions and functions. This
theory has the same shortcomings as those found in
the 'Cooperative Principles' communication approach.
Brown and Levinson (1978:68) explained that
actions could damage or threaten people's faces, and
they are known as face-threatening (FTA) actions.
FTA can affect the positive or negative face of the
listener or even the positive or negative face of the
speaker. The speaker should pursue other techniques
to reduce the likelihood of harm to the audience or the
speaker's face. Such tactics are known as "strategies
of politeness" The idea of politeness technique has
been created to avoid embarrassing others or making
it awkward to save the audiences’ "names" in both
verbal and non-verbal communication.
Eventually, intending to counteract the unwanted
effects of FTAs, people have developed a politeness
strategy which is an easy way to remedy or mitigate
the risk of hearing. With evidence from three different
languages, namely English, Tzeltal, and Tamil,
Brown and Levinson's theory of politeness (1978)
support their findings on politeness and, most
importantly, on the universality of face concepts. The
following sub-sections deal, on the one hand, with the
concept of politeness and universalism and, on the
other hand, various critiques or modifications of one
of the model elements; primarily the concepts of face,
face-threatening act and the factors which affect the
production and interpretation of politeness. Brown
and Levinson said that in social interaction, they
originated the notion of the Goffman (1963) image.
"Our notion of 'face' is derived from that of
Goffman and from the English folk term, which ties
up face notions of being embarrassed or humiliated,
or 'losing face'. Thus, face is something that is
emotionally invested, and that can be lost, maintained
or enhanced, and must be continuously attended to in
interaction.