Journal of Research and Innovation in Language Available online at: http://ojs.journal.unilak.ac.id/index.php/reila Vol. 1, No. 3, December 2019, pp. 111-117
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In general, people cooperate (and assume each
other's cooperation) in maintaining face in interaction,
such cooperation is based on the mutual vulnerability
of face". Brown and Levinson (1987:63). Goffman
published the article ‘On Face Work' in 1963, in
which he first made the term 'face’. "Face is a mask
that changes depending on the viewer and social
interaction," he says. He addresses face concerning
how people present themselves and explains that our
social interactions influence our entire identity. The
face is divided into two groups by Goffman (1963),
namely positive face and negative face. He describes
a positive face as the urge to be seen as the right
person and a negative one as an autonomous desire.
He also states that the mask is maintained by the
listener, not the speaker.
In communicative cases, the term is universal but
is used in specific cultures. It is characterized
psychologically, philosophically and symbolically as
"the positive social value that an individual effectively
claims for himself following the line that others have
adopted during a particular contact." Face generally
involves mutual recognition of the interlocutors as
social members of society. The face can be lost,
preserved
or
strengthened
and
communicate
continuously (Goffman, 1963).In politeness theory,
the concept of face has come to play an important role.
Therefore, Brown and Levinson (1978) have chosen it
as the central notion for their study of universals in
language usage and politeness phenomena, based on
earlier work on the face by Goffman (1963). In their
research, Brown and Levinson (1978) described the
idea of the face as "the public self-image that each
individual wants to claim for themselves" and
clarified the face as something emotionally engaging
and that the face can be lost. It preserved or
strengthened and that the relationship needs to be
continuously attended to and accepted in some
respects. Brown and Levinson (1978 and 1987) have
been saying, in their study of politeness, that we are
all driven by two wishes: positive face and negative
face. The analysis, therefore, considers that the
negative aspect relates to autonomy: freedom from
coercion and fundamental claim to territories,
personal protection, and the right to non-distraction,
i.e. freedom of action and free imposition.