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Lesson - 18 MOTIVATION PROCESS - TYPES OF INCENTIVES - PROBLEMS 18.0 OBJECTIVES After completing this chapter, you should be able to know
* concept of motivation
* nature and essence of motivation
* theories of motivation
* various types of incentives
* how to motivate
Structure 18.1 Introduction 18.2 Meaning and Concept 18.3 Nature of Motivation 18.4 Importance of Motivation 18.5 How to Motivate 18.6 What does demoralise? 18.7 Theories of Motivation 18.8 Types of Incentives 18.9 Morale and Performance 18.10 Summary 18.11 Key words 18.12 Self Assessment Questions 18.13 Reference Books 18.1 INTRODUCTION Motivation is an integral part of the process of direction. In the course of direction, the manager has
to try to create in his subrdinates the willingness to pursue organisational goals.
Motivation inspires the workforce and creates confidence among them. Motivation deals with actuating
the people to work for the accomplishment of enterprise goals.
18.2 MEANING AND CONCEPT Motivation may be regarded as set of those wishes, desires, need and drives which stimulate or
activate individual to act. Man is said to be motivated when his concealed energy is directed towards
the accomplishment of certain goals. So from thus we can say motivation is the willingness of individuals
to carry out plans more enthusiastically for achieving organisational goals.
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Fig. 18.1 Motivation Process
