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In Their Own Words…
Nothing will slow you down, take you off track, or keep you unproductive more than doing things which
you both: do not like to do and are not good at. Anything that falls into that category must be outsourced
to someone else (ideally who both likes it and has competence) as soon as possible. The extent to which


you continue on those types of tasks is what will hold you back from truly loving what you're doing and
also being fulfilled.
–Andrea Waltz is the co-author of the bestselling book, Go for No!, and a professional speaker.
I outsource anything I can using fantastic tools like Amazon Prime for two-day shipping and Peapod for
grocery delivery so I don't have to go to the store; FancyHands.com to book appointments, look up
vendors, research products, etc.; Thumbtack for finding any household task that can be done; and
ZocDoc for making doctor appointments. Being a mom of two little ones and running a multi-office
agency requires all of the help I can get!
–Kim Walsh-Phillips is a leading direct response social media marketer, bestselling author,
keynote speaker, and founder of IO Creative Group.
Venture Capitalist Suster on
the Value of an Admin
Are you a startup CEO? What would it cost to hire a really good administrative
assistant? Why spend money on an admin when you know how to use a
computer and can do it yourself?
There are only two blogs that I read religiously, and venture capitalist Mark
Suster
writes
one
of
them.
In
Bothsides
of
the
Table
(
http://www.bothsidesofthetable.com/
),
Suster
gives
advice
to
startup
entrepreneurs. In his article “The Controversial First Role to Hire After Your ‘A
Round,’” Suster makes a compelling case for the value of an admin.
Your first hire after that first round of capital is an office manager/company-
wide assistant.
“What? You’re joking, right?”
No.
While I’m passionate about being scrappy when you start and controlling your
costs, I’m equally passionate about performance when you have a bit of cash.
And I’ve seen way too many CEOs/founders get bogged down in minutiae
because they were used to it from the scrappy phase. They’ve struggled to
scale.
Think about it. Your single most valuable asset in the early days is your senior
team and presumably nobody is more valuable than the founding team. And
you’re bogged down in expense claims, booking hotel rooms, scheduling


meetings, dealing with a leaky toilet, processing payroll, ordering computers,
etc.
If you don’t have an admin, you are an admin.
Even if you can do all the administrative work yourself, why should you?
The one hour a day you spend running to the post office, balancing the
checkbook, or booking airline tickets would be better spent calling prospects,
learning, or thinking strategically. Always try to spend as much time as possible
using your unique strengths on your highest leverage activities. Running out to
Staples to buy printer paper probably doesn’t fall into that category.

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