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| Samarqand iqtisodiyot va servis instituti marketing kafedrasi
VII. АДАБИЁТЛАР
Асосий адабиётлар
Business Marketing Management: B2B, Tenth Edition Michael D. Hutt and Thomas W. Speh. © 2010, 2007 South-Western, Cengage Learning. South-Western Cengage Learning. USA. visit www.cengage.com
Alan Zimmerman and Jim Blythe. Business to Business Marketing ManagementA global perspective second edition. Second edition published by Routledge 2013. 2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN. © 2013 Alan Zimmerman and Jim Blythe
B2B Brand Management By Kotler and Pfoertsch. Springer www.springer.com 2006
Эргашходжаева Ш.Ж. Дадабаев К.А., Салихова Н.М. Саноат маркетинги. Ўқув қўлланма. Т.: ТДИУ, “Иқтисодиёт” 2014 й. 231 б.
Қўшимча адабиётлар
Gary Armstrong, Philip Kotler. Principles of Marketing. 2016, Paperback: 720 pages, Pearson.
Philip Kotler, Kevin Lane Keller. Marketing Management. Pearson Education, Inc., publishing as Prentice Hall, United States of America 2012 y
Business-to-Business Marketing Textbooks: A Comparative Review. Klaus Backhaus, Katrin Muehlfeld. Journal of Business-to-Business Marketing
Business Market Management Understanding, Creating and Delivering Value By Anderson, Narus and Narayandas Pearson, Prentice Hall www.prenhall.com 2009
Business Marketing Management b2b. By Hutt and Speh South-Western CENGAGE Learning www.cengagebrain.com 2013
с.
Ахборот манбаалари
www.gov.uz – Ўзбекистон Республикаси хукумат портали.
www.lex.uz – Ўзбекистон Республикаси Қонун ҳужжатлари маълумотлари миллий базаси.
https://www.gtu.ac.in/syllabus/NEW_MBA_4/3549281.pdf
https://www.pdfdrive.com/b2b-marketing-books.html
https://www.pdfdrive.com/b2b-marketing-books.html
https://www.pdfdrive.com/business-marketing-management-b2b-11th-ed-d941924.html
https://www.pdfdrive.com/b2b-marketing-strategy-of-a-chosen-company-d55147304.html
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