1. The Holistic Marketing Concept identify each dimention of Holistic marketing concept and give example

Marketing Management
1.The Holistic Marketing Concept – identify each dimention of Holistic marketing concept and give example.
Holistic marketing is a marketing strategy that connects all the different marketing channels and departments of a company. It emphasizes a unified and consistent approach to marketing, which can improve customer relationships and increase efficiency. If you want to streamline your marketing process and make your company more efficient, then holistic marketing might be the right approach for you. In this article, we discuss what holistic marketing is, including its principles and benefits, and an example of holistic marketing.
Holistic marketing is a marketing strategy that focuses on the whole business as one entity. In a holistic marketing strategy, all the company's departments and all the different components of the marketing strategy work together to accomplish shared goals and support the company's purpose.
Holistic marketing is important because it blends the marketing strategy and the overarching purpose of a business. Holistic marketing helps to create cohesion among different departments and components of the marketing strategy, contributing to the development of a solid brand identity.
Example 1
Coca-Cola has one of the best examples of holistic marketing concept. They have recently refreshed their entire global identity to “Real Magic”. The idea behind this strategy is to showcase the brand’s goal to refresh the world and make a difference. Manuel Arroyo, the global chief marketing officer for The Coca-Cola Company says, “Real Magic is not just a tagline. We see it as a philosophy that transcends advertising and embodies all that is special about the brand.”
Example 2
An organization will have different departments like sales and marketing, accounting and finance, R&D and product development and finally HR and operations. Thus, if you want to implement a holistic marketing concept in your organization, you need to ensure that R&D and product development take the feedback from marketing and sales to launch the product which is most likely to attract customers. On the other hand they need to work closely with accounting and finance to find out the exact budget for the project. Sales and marketing need to communicate to the HR the right kind of people that they need, and finally, admin and operations need to devise a plan to retain these people. Thus, in the above manner, you get the right product at a right price with the right profits. Along with this you get the right people who will market your product in the right manner.
If you do all these things, you are sure to get the right customer to your doorstep. This is the complete essence of holistic marketing concept. By doing the right things together as an organization, your product and brand stands a far better chance in being successful than compared to these elements working individually without any holistic vision.
Today, customer mindset is changing. Wealth is becoming lesser and debt is high. Thus customer purchases are being made after lots of thinking. Customers search offline as well as online for the right product and have good knowledge of the product before they purchase. It is likely that the customer has already made a purchase decision even before he enters the showroom. Thus holistic marketing concept is needed at this hour to ensure that the customer chooses your product over everyone else.
2.Modern 4 Ps - Explain importance of each element
The 4 Ps of marketing is a simple, but effective, marketing theory that concentrates marketing activities around four pillars: product, place, price and promotion. With these four building blocks, marketers can create campaigns that effectively reach a target audience and across a range of promotional channels to promote a product.
Promotion
Similar to the original 4 Ps, promotion is vital to digital marketing success, but it’s emphasis has shifted. Instead of directly promoting a product or solution, promotion – in the modern framework – involves activities that direct audiences towards experiences with your brand. With engaging, compelling digital experiences in place, you can then build brand trust through personalized interactions and a journey that provides a visitor with the content they want, when they want it. A good, modern digital promotion strategy, needs to juggle three essential elements: audience-centricity, balance across promotions and continuous testing.
Personalization
The second “P” to consider is personalization. The concept of a personalized marketing strategy is simply that you match your content — and your digital experience — to the audience you’re trying to engage. Personalization is less about creating new assets and materials for every prospect interaction and more about knowing what materials to customize and when to update them to best connect with your target audience.
Pipeline
The next P in our list of Modern Marketing Ps is pipeline. Pipeline is so much more than just creating leads. It’s also about the quality of the leads created and the ability to map those leads to revenue.
To have a steady pipeline of high-quality leads, there needs to be consistent coordination and collaboration between sales and marketing. They need to be aligned on goals, strategies and tactics. The department leaders need to set a strong example and facilitate the relationship between the two teams while also defining targets and evaluating goals and methods.
Additionally, a solid pipeline requires significant employee empowerment for both marketing and sales. Marketers need to be empowered with accurate buying personas and industry research. Sales needs to be empowered with quality leads and the prospect’s history of engagement and interaction with the organization. Overall, a quality pipeline requires both teams to be on the same page for objectives, strategies and goals.
Predictability
The final element of our Modern 4 Ps of Marketing is predictability. Predictability means having confidence in your plan, being able to replicate and scale your processes and procedures and having reliable estimations on the results you’ll generate.
To replicate and scale your marketing strategy, you need to have a few things already in place: history, goals and a plan. You need to know what parts of your marketing mix work — from webinar marketing and social media to display advertising and SERP — and what doesn’t. A historical record of past plans and how they succeeded or failed helps you know which tactics to use moving forward so you don’t waste time and money trying things that already didn’t work.
Predictability also means being able to estimate what your efforts will produce for your pipeline. Setting goals is necessary to understand whether your marketing mix is working the way you want it to. You should be able to estimate a reasonable number of conversions based on how many leads you add at the top.
Once you have a history of what does and doesn’t work for you and you’ve set goals for the number of conversions you want, you need to have a plan for how you’re going to make it happen. Having a plan to execute allows you to put together target programs and tactics that will help you achieve your goals.
3.Explain the role of marketing intelligence system.
Marketing intelligence is everyday data that is relevant to the marketing efforts of an organization. Once collected, this data can be analyzed and used to make informed decisions regarding competitor behaviors, products, consumer trends, and market opportunities.
One of the most important aspects impacting an organization’s ability to stay ahead of the market is the ability to have a comprehensive understanding of its competitors, the state of its industry, and the changing consumer landscape as a whole. With this information, often known as marketing intelligence, marketers can evaluate their tactics and optimize future campaigns based on their own insights as well as those from across the entire industry.
Marketing intelligence should act as the guiding light for your teams’ decisions. By collecting and analyzing contextual data about customer and industry trends and behaviors, marketers can gain a holistic understanding of what is and isn't working. This can give businesses an important advantage over competitors, educate them about their target audience, and evaluate insights into their various products.
Marketing intelligence can also be applied to future goal setting. Setting clear goals beforehand can go a long way toward boosting the efficiency and scope of your marketing intelligence efforts. Moreover, clearly defining the role you want this information to play makes it easier to identify the right data to pull across the media mix.
Consider determining the KPIs of your marketing intelligence to help illustrate whether or not your efforts are progressing toward your defined goals:
Quantitative KPIs
These KPIs are the easiest to determine, as they can be directly measured. They analyze items such as total revenue from your competitors or the number of products sold.
Qualitative KPIs
Although these are more difficult to measure, qualitative KPIs provide teams with a more cohesive view of marketing and business strategies. Here, marketers can leverage indicators like customer surveys, quizzes, assessments and comment forums.
4.Share some methods, and how small companies do marketing research.
Small business market research is a tough game. If you Google “how to do market research,” you’ll come across a long list of tactics that are hard to use on a small business budget.
Market research surveys
Questionnaires
Focus groups
Competitive intelligence
SWOT analysis
Structured interviews.
Here’s 8 of our favorite affordable market research techniques.
Quora
Reddit
Book reviews
Surveys
Facebook groups
Competitors
Behavior and analytics
Ask your audience
Quora is a social media platform based on questions and answers. On Quora, users can submit questions on any topic they like, as well as answer questions related to their expertise.
Reddit bills itself as “the front page of the internet,” and for good reason—Alexa ranks Reddit as the eighth most trafficked website in the world and the fifth most trafficked in the United States. Reddit contains a wide variety of communities, linked content, original content, and memes. But among cat videos and adorable gifs, there are some surprisingly insightful conversations—discussions that are a gold mine for small business market research.
Book review This market research technique is a little bit unusual—but it’s all the more powerful because of how few people think of it. When you need to conduct market research on a tight budget, you need to get creative. Book reviews offer a wealth of information, sometimes incredibly detailed and specific, that few people are taking advantage of.
Surveys When most people think of using a survey to do market research for small business, they think of a massive effort that goes out to thousands and thousands of customers. No, you probably don’t have thousands and thousands of customers that will respond to a survey. And there are some types of survey research that really do require those kinds of numbers.