Iqtisodiyot va ta'lim / 2022 yil 1-son 105 References: 1. Higher Education Consumer Choice, J. Hemsley-Brown, I. Oplatka, 2016 2. Brands and Branding: Research Findings and Future Priorities Keller and Lehmann, 2006 3. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, K.Keller 4. Aaker (1991: 270) 5. Impact of Country-of-origin Image on Brand Equity: A Study on Durable Products in India,Rajeev Kumar Panda, Siddharth Misra, 2014 6. Associations between majors of graduating seniors and average SATs of incoming students within higher education in the U.S, Laura H.,Gunn Enriqueter Horst, Talar Markossian, German Molin 7. The continuing use and misuse of sat scores, D.W. Grissmer 8. In Contribution to the Quality Assessment in Higher Education: The Case Study of the Faculty of Technology, Tlemcen, Algeria, Abdellatif Megnounif*, Asmae Kherbouche , Nadia Chermitti 9. Determinants of undergraduate business student satisfaction, D. W. Letcher, J. S. Neves, 2010 10. Implementation of student satisfaction index model in higher education institutions, Leyla Temizer a, Ali Turkyilmaz Procedia - Social and Behavioral Sciences 46 ( 2012 ) 3802 – 3806 1877-0428, 2012 11. Understanding University Brand Loyalty: The Mediating Role of Attitudes towards the Department and University, Irem Eren Erdogmus, Sinem Ergun, August 2016, Procedia - Social and Behavioral Sciences 229:141-150 12. Students’ Expectation, Perception and Satisfaction towards the Management Educational Institutions, Dr. Sudharani.D. Ravindran and Mrs. Kalpana M./ Procedia Economics and Finance 2 ( 2012 ) 401 – 410 13. Determinants of undergraduate business student satisfaction, D. W. Letcher, J. S. Neves, 2010 14. Processes of non-identification: Business school brands and academic faculty, Sanne Frandsen, Tony Huzzard, Scandinavian Journal of Management, Volume 37, Issue 3, September 2021, 101157 15. Issues of Universities’ Governance in Pakistan Akhtar, M. M. S., & Kalsoom, 2012, Journal of ElementaryEducation, 22(2), 81-94. 16. WIPO (2018) “Trademark” 17. Internationalization Remodeled: Definition, Approaches, and Rationales, Knight J. 18. What Are the Advantages & Disadvantages of Economic Competition, Devra Gartenstein, bizfluent.com/info-8455003 , Updated November 21, 2018 19. https://www.stat.gov.az/ 20. https://supporthere.org/page/higher-education-Uzbekistan Internationalization of Higher Education: Analysis of Factors Influencing Foreign Students’ Choice of Higher Education Institution, R. Roga, I. Lapina, P. Muursepp, Procedia - Social and Behavioral Sciences 213 ( 2015 ) 925 – 930.