TASHKENT INSTITUTE OF TEXTILE AND LIGHT
INDUSTRY
PRESENTATION
Topic: My field of speciality.
Group: 19-23 S (Marketing)
Student: Isroilov Nurmuhammad
Teacher: O'g'iloy Alisherovna
2023 y. Tashkent
Marketing Fundamentals: Marketing plays a pivotal role in achieving business
goals. It involves understanding customer needs and creating value through
the development, pricing, promotion, and distribution of products or
services.
Integrated Marketing Communications (IMC): IMC is a holistic approach that
combines various marketing channels, such as advertising, public relations,
direct marketing, and online marketing, to deliver a consistent message to
target audiences. It ensures that all marketing efforts work together to create a
unified brand experience.
Market Segmentation: Segmentation helps divide a broad target market into
smaller, more manageable segments based on common characteristics, needs,
or behaviors. By understanding different segments, companies can tailor their
marketing strategies to effectively meet the needs of specific customer groups.
Branding and Positioning: Branding is the process of creating a unique and
memorable identity for a product or company. Positioning refers to how a brand
is perceived in relation to competitors. Effective branding and positioning
strategies differentiate a company from its competitors and build strong
customer loyalty.
Pricing Strategies: Pricing is a crucial aspect of marketing. Different pricing
strategies such as cost-based pricing, value-based pricing, and competitive
pricing require analysis of costs, customer perceptions, competition, and market
conditions. Companies must set prices that align with their overall marketing
objectives.
Digital Marketing: Digital marketing is an indispensable part of modern
marketing strategies. It encompasses various online channels such as websites,
social media, email marketing, search engine optimization (SEO), and content
marketing. Companies must optimize their digital presence to effectively reach
and engage with customers in a digital age.
Marketing Analytics: Marketing analytics involves collecting and analyzing
data to measure marketing performance, gain insights into customer behavior,
and make data-driven marketing decisions. Key metrics such as customer
acquisition cost (CAC), return on investment (ROI), conversion rate, and
customer lifetime value (CLV) help assess marketing effectiveness.
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