Tashkent institute of textile and light industry presentation



Yüklə 17,05 Kb.
Pdf görüntüsü
tarix21.12.2023
ölçüsü17,05 Kb.
#188938
Presentation1



TASHKENT INSTITUTE OF TEXTILE AND LIGHT 
INDUSTRY 
 
 
 
 
PRESENTATION 
 
 
 
 
Topic: My field of speciality. 
 
Group: 19-23 S (Marketing) 
Student: Isroilov Nurmuhammad 
Teacher: O'g'iloy Alisherovna 
 
 


 
 
2023 y. Tashkent
 
 
 
 
 
 
Marketing Fundamentals: Marketing plays a pivotal role in achieving business 
goals. It involves understanding customer needs and creating value through 
the development, pricing, promotion, and distribution of products or 
services. 
 
 
 


 
 
Integrated Marketing Communications (IMC): IMC is a holistic approach that 
combines various marketing channels, such as advertising, public relations,
direct marketing, and online marketing, to deliver a consistent message to 
target audiences. It ensures that all marketing efforts work together to create a 
unified brand experience. 
 
 
 


 
 
Market Segmentation: Segmentation helps divide a broad target market into 
smaller, more manageable segments based on common characteristics, needs, 
or behaviors. By understanding different segments, companies can tailor their 
marketing strategies to effectively meet the needs of specific customer groups. 
 
 
 


 
 
Branding and Positioning: Branding is the process of creating a unique and 
memorable identity for a product or company. Positioning refers to how a brand 
is perceived in relation to competitors. Effective branding and positioning 
strategies differentiate a company from its competitors and build strong 
customer loyalty. 
 
 
 


 
 
Pricing Strategies: Pricing is a crucial aspect of marketing. Different pricing 
strategies such as cost-based pricing, value-based pricing, and competitive 
pricing require analysis of costs, customer perceptions, competition, and market 
conditions. Companies must set prices that align with their overall marketing 
objectives. 
 
 
 


 
 
Digital Marketing: Digital marketing is an indispensable part of modern 
marketing strategies. It encompasses various online channels such as websites, 
social media, email marketing, search engine optimization (SEO), and content 
marketing. Companies must optimize their digital presence to effectively reach 
and engage with customers in a digital age. 
 
 
 


 
 
Marketing Analytics: Marketing analytics involves collecting and analyzing 
data to measure marketing performance, gain insights into customer behavior, 
and make data-driven marketing decisions. Key metrics such as customer 
acquisition cost (CAC), return on investment (ROI), conversion rate, and 
customer lifetime value (CLV) help assess marketing effectiveness. 
 
 
 


 
 
 
 
 
 
 
 

Yüklə 17,05 Kb.

Dostları ilə paylaş:




Verilənlər bazası müəlliflik hüququ ilə müdafiə olunur ©azkurs.org 2024
rəhbərliyinə müraciət

gir | qeydiyyatdan keç
    Ana səhifə


yükləyin