Course catalogue summer term

510CTO4 Cultural Tourism – Mgr. Olga Soboleva, CSc., MBA 
Course objective: 
The aim of the course is to acquaint students with principles and elementary concepts from 
the fields of cultural tourism and cultural heritage and development of European and Czech 
culture and society. Studying the subject students will learn such concepts as culture, cultural 
sources, cultural institutions, place of cultural tourism in the system of tourism, marketing of 
culture. Students will learn the development of European and Czech culture and society, they 
will be able to characterise single art styles and will recognise the most important cultural 
monuments of the Czech and European culture. 
Course content: 
1. Introduction to cultural tourism (elementary terms connecting to culture and 
cultural tourism – culture, cultural heritage, cultural sources, cultural institutions, etc.) 
2. Cultural tourism (definitions, system, signification) 
3. Marketing of culture (product, place, price, communication, fundraising) 
4. The beginnings of civilisation, culture of prehistoric times and Antiquity 
5. Migration of nations, culture and society of the old Slavonic tribes on the territory of 
the Central Europe, the Great Moravian Empire (9th to 10th centuries) 
6. Development of society and culture from 11th to 13th centuries (Romanesque style) 
7. Development of society and culture from the end of 13th to 15th centuries (Gothic style) 
8. Humanism, reformation and Renaissance in the period of 16th to the half of 17th century 
9. Development of society and culture from the half of 17th to 18th centuries (Baroque 
and Rococo style) 
10. The Great French Revolution, national revivals in the Central Europe, Classicism, 
Romanticism, Realism and other art styles in the period of second half of the 19th century 
11. Modern art in the world in the 20th century 
12. Culture in the 20th century 
13. UNESCO heritage and its importance for cultural tourism development 
THE WHOLE LECTURE CONSISTS OF 3 PARTS: 
• Theoretical part of the lecture (which covers the above-mentioned topics) 
• Mutual discussion 

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• Practice: A) Preparing a product of tourism (tour) 
B) Tour through the city of Prague 

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