Course catalogue summer term

120RRU4 Regional Development and Sustainability - doc. Ing. Ľubomír 
Kmeco, Ph.D. 
Course objective: 
The aim of the course is to acquaint students with basic approaches and models of regional 
development with an emphasis on sustainable tourism. The course focuses on the role of 
tourism in regional development. Attention is paid to the impacts of tourism on the economy, 
the environment and local culture. The course presents strategies and tools for local and 
regional development. The aim is to acquaint students with the principles of destination 
management in accordance with the principles of sustainability, including illustrations on 
particular practical examples. 
Course content: 
• Sustainable development 
• Sustainable tourism 
• Introduction to regional development 
• Regional development theories 
• The impact of tourism on the economy 
• The impact of tourism on the environment 
• The impact of tourism on culture 
• Tourism and urban development 
• Tourism and rural development 
• Destination cycle theory and destination management 
• Local and regional development strategies 1 
• Local and regional development strategies 2 
• Case studies 

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120RTO4 Rural Tourism – Mgr. Olga Soboleva, CSc., MBA 
Course objective: 
To teach students to use basic marketing mix tools, including creating suitable rural tourism 
products. 
To acquaint current entrepreneurs in rural tourism with the development of this form of 
business in the Czech Republic and in selected European countries 
Course content: 
Introductory class. 
Rural tourism 2. 
Rural area and its delimitation I. 
Rural area and its delimitation II. 
Rural transformation and the role of tourism 
The potential of the Czech rural landscape for the development of tourism 
Typology of rural tourism 
Institutions and tools to support rural tourism 
Products of rural tourism - Outside Lesson 
Sustainability of rural tourism 
Second housing 
Ecotourism 
Alternative forms of tourism 
Reserve for missing information from lectures or presentations 

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