Course catalogue summer term



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COURSE CATALOGUE Summer Term Academic year 2022 23 (1)

120MRC4 Tourism Marketing 
Course objective: 
The course provides knowledge on the Tourism Marketing. 
Course content: 
1. Introduction 
2. Levels of marketing in tourism and marketing environment 
3. Approaches to marketing in tourism 
4. Destination marketing management system 
5. Brand policy 
6. Quality management system 
7. Knowledge management system 
8. Marketing and management of tourist destinations 
9. Basic division of tourism 
10.Political influences 
11.Research methods and techniques 
12.Qualitative and quantitative approaches in the field of marketing 
13. Case study 


140MPS2 Applied Mathematics – Probability and Statistics – doc. RNDr. 
Zdenka Lustigová, CSc. 
Course objective: 
This course is aimed to deepening and filling in the basic knowledge of mathematical and 
statistical analysis, focused namely on basics in understanding and processing data, hypothesis 
testing and some computational algorithms and basic skills to use them. Besides the theoretical 
description the selected topics are presented on real life data, eg. Data from Czech Statistical 
office and other national statistical offices and institutes (https://www.czso.cz/csu/czso/home/), 
resp. in table processor Excel. Upon successful completion of this course, students will be able to 
use the acquired knowledge in other related courses as well as in practice. 
Course content: 
Lecture 1: The work with data and basic terminology 
Lecture 2: Normal model and standardization I 
Lecture 3: Normal model and standardization II 
Lecture 4: Gathering data I (understanding randomness) 
Lecture 5: Gathering data II (sampling) 
Lecture 6: Gathering data III (experimental and observational studies) 
Lecture 7: Language of data and hypothesis 
Lecture 8: Central limit theorem 
Lecture 9: Hypothesis testing, Z test 
Lecture 10: Hypothesis testing, Student’s T test 
Lecture 11: Hypothesis testing, Chi test 
Lecture 12: Frequent Errors in data processing and presentation, the ways of 
statistical manipulation 



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