How To Design a Sales Process for B2b sales


Define Sales Stages that matches the customers’ buying stages



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B2B Marketing and Sales

Define Sales Stages that matches the customers’ buying stages.
Make sure to discuss the sales stages in your organization. Get input and initial understanding. Make sure to spend some time checking that your Stages match all your typical sales scenarios.

The Creation is Not a Straight Line


BEFORE YOU START
It’s a lovely mess that gets more clear and straight, the more you learn and develop it. Suddenly the world or your business change and you have to start over. If you did a good job the first time. This time you will do it faster.
The creation of a sales process is not a straight line.

Define The Objective


TARGETED OUTCOME FOR EACH STAGE
Define the objectives & outcome of each stage.
What is the goal and objective with each stage?
What are the sales person supposed to achieve?

Important


Once you have created your sales process. Go back to step 1 & make sure it is truly aligned to your customer buying process.
The creation of a sales process is not a straight line.
BACK STEPS DEFINE IN DETAIL

Define Customer Buying Process


Involve your sales team to get valuable input and call some of your best customers to verify your ideas.
CREATE THE STEPS AND DEFINE IN DETAIL
Think through your customers’ buying process & the main decision points from customers’ point of view.

6 Stages Qualification


SALES PROCESS SOLUTION
1. Suspect
2. Un -Qualified Prospect
3. Qualified Prospect
4. Strong Interest in Solution
5. Selects Solution
6. Solution Deployment
Think through your customers’ buying process & the main decision points from customers’ point of view.

Example Sales Process Technology Company


1
Research
5 STAGES
WHERE FOCUS IS ON IMPORTANT
5

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