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The main question is “How can to avoid from these mistakes”. 

I think that the use of machine translation does open up potential of silly mistakes – for the app and users.  Machine 

translation is not perfect and its results will never be able to compete with human translation and don`t expect an automatic 

translation to have the same quality as human translation. The using of machine translation is very important for the 

companies because the cost and time of the machine translation is very profitable for them. Some important steps to avoid 

from these mistakes: 

a) Find a translator who is not only an expert in the foreign country’s language but also in their culture and customs. 

b) Be especially careful with slogans, product names and business names. 

c) Never assume that you can use the same translation for different countries, even if they speak the same language. 

 

 

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