202
CONTENT
Introduction…………………………………
3
1- chapter.
FUNDAMENTALS
OF
CORPORATE
CULTURE………………………………………
6
1.1.
The concept, essence
and content of modern cor-
porate culture…………………………………..
6
1.2.
Historical stages in the
development of the concept
of organizational culture ………………...............
7
1.3.
The concept of corporate culture ………………..
12
1.4.
Corporate culture models ………………………
17
1.5.
The value-normative structure of corporate culture
…………………………………………………..
22
2- chapter.
TYPOLOGY OF CORPORATE CULTURE…
24
2.1.
The history of the formation
of corporate culture
by Sonnenfeld…....................................................
24
2.2.
The history of the development of Islamic culture..
29
2.3.
Subculture in the organization ………………….
30
3- chapter.
CORPORATE CULTURE OF DEVELOPED
COUNTRIES …………………………………..
33
3.1.
Coca-Cola's Achievements
in Corporate Culture
33
3.2.
History and culture of Samsung ………..............
36
3.3.
Intel Philosophy …………………………….....
42
4- chapter.
ANALYSIS
AND
EVALUATION
OF
CORPORATE CULTURE AS THE BASIS OF
ITS GOVERNANCE …………………………..
44
4.1.
Formation, support and development of the corpo-
rate culture of the enterprise …………………
44
4.2.
Creation of corporate
culture in higher educa-
tion……………………………………………….
50
4.3.
The principles and features of the formation of the
corporate culture of the enterprise …………..
57
5- chapter.
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