The Right Platforms: Implementing the appropriate platforms is critical to achieving your desired
outcomes. You’ll need a Content Management System (CMS) – such as WordPress –
that will empower you to enhance your digital presence, a Customer Relationship
Management (CRM) to keep your contacts organized in one place, and a robust
marketing automation platform to streamline additional components of your B2B
marketing strategy like social media and email marketing campaigns.
Do your research or engage an outside, trusted consultant to guide you in
choosing the platforms that align with your organization’s goals and objectives to,
ultimately, attain
your desired outcomes.
The Right Execution: Organizations that are serious about digital marketing for brand building, lead
generation, and target audience engagement are partnering with designers, developers
and digital strategists who have the expertise to create beautiful, relevant web
experiences that resonate with site visitors and the knowledge of the ever-changing
B2B marketing landscape to drive the right people to your beautiful site.
If this is you,
right on! If this isn’t you , you’re not alone. You might be shocked to hear this (because
we sure are!), but most B2B companies don’t have a clearly defined digital marketing
strategy and are missing opportunities that could yield great results.
And the question of the day: Does your B2B company have a digital marketing
strategy? A plan for execution? Let us know in the comments below or reach out if
you want to talk about how we can work together to set you on the path to success in
the wonderful world of digital marketing!
Source: http://www.business2community.com/b2b-marketing/5-elements-
winning-b2b-marketing-strategy-01575107#OlJUG2wTi735kWkA.97
