3 Groups of Motivational Theories

Alderfer’s ERG Theory

• Physiological

• Safety & Security

• Love (Social)

• Esteem

• SA

• Existence

• Relatedness

• Growth

McClelland’s Need Theory: Need for Achievement

• Need for Achievement - a manifest (easily perceived) need that concerns individuals’ issues of excellence, competition, challenging goals, persistence, and overcoming difficulties

McClelland’s Need Theory: Need for Power

• Need for Power - a manifest (easily perceived) need that concerns an individual’s need to make an impact on others, influence others, change people or events, and make a difference in life

McClelland’s Need Theory: Need for Affiliation

• Need for Affiliation - a manifest (easily perceived) need that concerns an individual’s need to establish and maintain warm, close, intimate relationships with other people