1. Perform an experiment and monitor the “most emailed” section of
NYTimes.com
for a week. Do you begin to notice patterns in what is
shared? Consider arousal emotions, practical value, and the very
subject matter of the articles.
2. Keep a transmission journal and note the ways in which products,
ideas, campaigns, and companies use the tenets of human behavioral
sharing to make their wares “stick” and “spread.” How much of your
life is subject to the basic STEPPS?
3. Create your own viral video with the STEPPS in mind. What are the
challenges of making something that addresses all of these sharing
factors? Track the success of your video and how people react. Have
you cracked the code to viral content?
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