No Paper Title Author Name Page No

MERICAN Journal of Public Diplomacy and International Studies
www.
 grnjournal.us 
 
expenses by main items is presented in Table 2. but may be included in the sales department 
budget. Conversely, if sales and marketing are structurally owned by the same unit, the budget 
may be the same. Distribution of marketing expenses by main items is presented in Table 2. 
Table 2. Distribution of marketing expenses by main items 
Expenses 
Coefficient 
Traditional advertising 
0.7 
Sales promotion 
0.16 
Direct Marketing 
0.08 
Marketing research 
0.06 
You can use the analogy method to estimate the level of necessary marketing expenses. It is 
known that, for example, in the United States, the costs of developing and launching a new 
product are distributed as follows: 3-6 percent of the estimated costs are allocated to basic 
research, and 7-8 percent to practical development. , 7-8% for the preparation of technological 
equipment and, if necessary, for the construction of new enterprises - 40-60%, for the 
establishment of mass production - 5-16%, for the organization of sales - 10-27%. Advertising 
costs vary depending on the product sold: meat products require 0.6% to 10% of sales, 
pharmaceuticals and cosmetics 15%, durable goods 1-5% of sales, industrial goods - 1-2%. If we 
relate the cost of advertising to the amount of profit, as a rule, they are above 15%, and for many 
firms they are in the range of 30-42% with a stable position in the market, and sometimes reach 
45.0% when entering a new market. The natural desire of any business leader to reduce 
marketing costs must be tempered by the increasingly expensive nature of marketing in today's 
world. 
Effectiveness indicators of spending money on marketing can be as follows: 

volume of sales per negotiation unit (or one hour); 

the ratio of marketing expenses to the volume of sales; 

number and volume of products sold directly from shares; 

the popularity of the company's products as a result of advertising activities; 

profit per employee of the marketing department. 
The efficiency of marketing in management allows to achieve minimum costs and maximum 
results based on the tasks set in the company's activities and the expected final results. The level 
of quality in the development of the marketing program and budget, in connection with the 
above, is one of the elements that determine the effectiveness of enterprise management. 
Thus, marketing is one of the most important management functions that allows not only the 
implementation of purely marketing goals and objectives, but also the coordination of the 
company's activities to ensure the achievement of planned production indicators. In companies, 
appropriate departments should be created to carry out the management function of marketing. 
The implementation of marketing in the management of the organization should be based on a 
comprehensive study of the conditions of its operating environment, its determination serves to 
achieve the main goal of the company, such as directing all the company's activities to market 
requirements, ensuring its flexibility in the foreign market. 
REFERENCES 
1.
Decree of the President of the Republic of Uzbekistan "On approval of the strategy for 
innovative development of the Republic of Uzbekistan for 2019 - 2021" dated September 21, 
2018 No. UP-5544. T. 2018.
2.
Musaeva Sh.A. Integrated marketing communicationStudy guide "Mahorat" publishing 
house, Samarkand - 2022

---

7
A