VI-BOB. FIRMANING BIZNES FAOLIYATINI STRATEGIK REJALASHTIRISH ....................................................................................... 6.1.
Firmaning biznes faoliyatini strategik rejalashtirish va uning
xususiyatlari.
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6.2.
Biznes faoliyatiga ta’sir qiluvchi ichki va tashqi omillarni
o’rganish
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6.3.
Kompaniyaning strategik mavqeini baholash uslubi
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6.4.
Strategik qiymat tahlili
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Tayanch tushunchalar
.......................................................................................
Muhokama uchun savollar
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VII-BOB. RAQOBAT BOZORINING JOZIBADORLIGINI TAHLIL QILISH VA TALABNI O’RGANISH ............................................... 7.1.
Kichik biznes korxonalarida marketingni tashkil qilishning
o’ziga xos xususiyatlari
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7.2.
Kichik biznesda mahsulot raqobatbardoshligini ta’minlashda
bozorni segmentlashning mohiyati
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7.3.
Kichik biznes korxonalarida mahsulot raqobatbardoshligini
ta’minlash va sifatni boshqarishda marketing tadqiqotlarining
maqsadi va vazifalari
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Tayanch tushunchalar
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Muhokama uchun savollar
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